UX designer and AI engineer with 10+ years of building digital products, from fintech platforms in Riyadh to a sports startup in Beirut. Today I lead product at Click Coach, where AI is part of how we design and build.
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//01UX & UI design / Design systems / Interfaces
Design that holds together.
From the first flow to the final component, I design products with clear structure: user journeys, wireframes, high-fidelity prototypes, brand identities and design systems that keep whole teams consistent across products.
//02AI engineering / Code / Shipping
I build what I design.
I don't stop at the prototype. Working across languages and frameworks with AI tools, I build high-end, visually striking websites and apps end to end, front end to back end, and put AI features inside the product itself.
Interviews, surveys and usability tests shape what gets built. I turn what people do and say into user stories, priorities and a backlog the whole team can act on.
Product lead at Click Coach. UX design manager at Strategy&, PwC's strategy consulting team. Three fintech products for McKinsey & Company and Alinma Bank. A travel startup presented at Web Summit.